111
This is a great way to get your office noticed in the community and it is pretty inexpensive.
Here is your “checklist” for the best way to publicize Halloween candy buy back:
- Link up with www.operationgratitude.com; or go to the Halloween Candy 2016 page
- Start about 2 weeks before Halloween and schedule a “buy back” day one or two days after Halloween
- Put up a poster in your office announcing the program (You can get large posters printed at www.PrintingForLess.com)
- Do email blast to all your patients letting them know about it
- Run an add in local newspaper announcing program – see attached sample. If you have a small local “weekly” newspaper, that usually works best. Sometimes they will even do a free article on your office. they are often hungry for news.
- You can also announce that you will collect video movies than people no longer want and will ship them to operationgratitude with the candy
- Take pictures of the candy and videos you are shipping to Operation Gratitude! You can post them on the “Community” page of your website and on Facebook
- Take pictures of any kids with candy they “contribute.” With Mom’s permission, you can send the picture with first name only with the candy. You can also print a picture (along with the practice information) and give it to the little nippers. Makes both kids and Mom happy!